Selected work
Four projects, each one turning a brief into a real system — strategy built to last, with AI I control, not depend on.
Cross-market
growth
growth
Data &
Insights
Insights
Client
relationships
relationships
Hi,
I'm Valerie Tian — I help brands
go global by turning data into strategy
and stakeholders into partners.
+350%
total views running an AI startup's video engine solo
30–320%
view lift owning two U.S. brands' Chinese social end to end
Best pitch
La Mer creator strategy — won the internal pitch, named best
500+
early sign-ups from short-form content built to convert
One loop,
always adapting.
Listen & Diagnose
Social listening, sentiment analysis, and competitor mapping to pinpoint who your audience really is — and the differentiator only you can own.
Strategy & Plan
Content frameworks, channel strategy, and creator selection mapped to where your audience actually lives — not just where the trends point.
Execute & Coordinate
Cross-functional delivery across account, strategy, PR, and development teams — timed to catch the moment while it still matters.
Measure & Scale
A/B testing and real-time dashboards that track how audiences, culture, and technology shift — so strategy adapts in real time, not after the fact.
About
Studied Minds and Emotions before building brands
I study people before platforms, let data settle the argument, and switch markets until the strategy fits the person. At Helios Worldwide, I sat between the client and the creative team, turning what a brand needed into what would actually work for their audience — learned that translation and localization are not the same thing. At MarketCrunch AI, I was the one digging through the data to find where a strategy was actually stuck, which taught me the right question usually matters more than more information. At CCE Group, I managed the back-and-forth across teams and learned to always catch both what a client says and what they actually want.
Psychology taught me to ask why people believe what they believe. Marketing taught me how to make that understanding actually count — differently, depending on the market, the platform, the moment.
Brands don't win by being louder — they win by actually understanding their audience. Agency-side work across the US and China means I've built that understanding for brands of every size, solo or on a team, and kept rebuilding it as the landscape keeps changing.
Education
USC Annenberg, M.S. '26
Based in
Los Angeles, CA
Languages
English · Mandarin
Industries
Beauty · Entertainment · AI